Vegetarians and vegans in Phoenix have another great option for breakfast, lunch and dinner. Bragg’s Factor Diner has taken root in the old Bragg’s Pie Factory on Grand Avenue and is cooking up healthy food with a unique twist.
I’ve visited Bragg’s three times (twice for breakfast, once for lunch), because I wanted to get a good sense of different menu items. The restaurant is small, but cute, with lots of light. It’s in a classic restored Phoenix building, and the decor of the restaurant also leans toward vintage. The walls are ornamented with photos of “old Phoenix” and the tables and chairs are great flashbacks.
The menu is fairly limited, but they are adding new items on a regular basis and often offer daily specials. However, I would like it if they would be more blatantly clear about what is vegan vs. vegetarian on the menu. I’ve been spoiled by Green and forgot that sometimes seeing the word “cheese” on a menu does actually mean cheese!
My first trip to Bragg’s was during their first week of business. I ordered the Early Birdrito, which was supposed to be a tofu scramble with soyrizo and veggies in a tortilla, but they had run out of tortillas already so it was served on bread. I liked the flavor of the scramble, but it wouldn’t be fair to post a picture of it since it looked a bit sad on bread. I chose hash browns for the side. I liked how thin they were, but made note to order them “extra well done” next time.
My husband loved his order of The Classic, made with tofu, spinach, tomato and pesto.
It hit the spot perfectly for him. The rosemary potatoes were well-seasoned but also could have been cooked a bit more. I’m a fan of tofu scrambles with pesto in general, so I hope to try it on a future trip too!
We also sampled a chocolate covered donut.
The chocolate frosting was thin (more like a chocolate sauce), and the cake donut was a bit dense, but it had sprinkles so that makes up for the lack of fluffiness all around.
However, my favorite part of the meal was the coffee! I’ve always been a fan of classic diner-style coffee – strong, cheap and bottomless!
Maybe I spent too much time in old Florida and up-state NY diners, but Bragg’s coffee just seemed right!
The second trip was for lunch, since I was very curious about the Beet on the Brat Burger.
I liked it and would order it again. It had a light beet flavor, and the corn relish provided a nice contrast. It could use a touch of vegan pesto to zest it up a bit though.
My husband ordered the Secret Wonder Bat, but forgot to ask them to leave off the Swiss cheese, so I won’t post a photo of that either (he removed it once we realized the mistake). He liked the combination of the tartness of the mushrooms mixed with the sauer-apple-kraut and Thousand Island dressing.
Visit number three was a chance for us to try the Bwiscuits & Gravy.
These are not light and fluffy southern-style biscuits. They are corn biscuits, and were very dense. They probably could be half the height and still make a hearty meal. The poblano gravy was a bit sweeter than I was expecting, but it was tasty! And the hash browns were cooked to a perfect crisp this time!
Our real motivation for this trip though was a special they had on their Facebook page — almond & strawberry shortcake with coconut whipped cream!
It was awesome! The shortcake was light and full of flavor, and the coconut whipped cream blew me away. I wanted five more orders! I hope they put it on the menu eventually!
I would be remiss if I didn’t mention one of the best aspects of the restaurant: the service.
On each visit, we were greeted warmly, and promptly served. Even when they got busy, they stayed on top of orders and didn’t seem panicked. And I never saw the bottom of my coffee cup. That’s a great achievement for a new restaurant.
We’re adding Bragg’s to our regular restaurant circuit and are glad they are open for dinner now too! Another benefit of frequent visits is that Bragg’s is close to my favorite bakery, Treehouse, so be sure to stop by there to grab a treat for later in the day!